Google Search is not just a daily query tool but also a "data miner" for professionals. Mastering its advanced syntax can help quickly locate target content and even uncover business opportunities.
I. Basic Precision Searching
Exact Phrase Matching
Use double quotes "" to enclose phrases and prevent splitting. Example: "AI ethics" (returns only exact phrase matches).
Excluding Unwanted Terms
Add - before a word, e.g., apple -fruit (excludes fruit-related results).
Logical Combinations
Use OR or | to search for multiple keywords, e.g., cat OR dog pets .
Use * as a wildcard for unknown words, e.g., "the greatest * in the world" .
II. Advanced Operator Techniques
Scope Limitation
site: : Search within a specific site, e.g., site:wikipedia.org "quantum mechanics" .